Eden Smith takes a game-changing digital journey.
The team at Eden Smith knew data would unleash new superpowers for fostering relationships, sourcing talent and making the entire team more effective; learn how they accomplished this and more using Mercury.
Eden Smith is a data staffing, consulting, and training firm that provides people and bespoke data solutions to clients worldwide. They are a global leader due to their creative business approach, which includes various divisions: Staffing, Exec Search, Data Services, and Education, focusing on nurturing top talent for the future!
In their search for a dependable CRM, they ran into issues such as divided functionality, complicated integrations, various service lines and the inability to handle data reliably. They take enormous pride in their focus on treating people as individuals, not simply candidates and clients (or both) and felt that many CRMs failed to align with their philosophy. This was to be a long-term, strategic decision, so it was vital that the new software embodied Eden Smith's people-first vision.
Eden Smith was already using Microsoft Office, so Mercury allowed them to house all their information on a single unified platform without silos. As well as being technically and functionally better, the investment saved time and was easier to implement than a mix of other recruitment technologies.
"Traditional recruitment is broken because it's losing focus on people. We need to look after relationships”
Jez Clark, CEO Eden Smith Limited
"The reasons we moved to Mercury were that not only did they align with our way of thinking about recruiting relationships, but it gave us more control and flexibility to use a system in a way that drove the behaviours we wanted embedded into our culture"
The platform to enable a vision.
Eden Smith found that Mercury is built on Microsoft Dynamics to be appropriate to their business structure because it aligned with the technology they already used and gave them an unparalleled opportunity to use data intelligently to shape their business. The team works almost entirely remotely, so communication and collaboration through MS Teams are essential; the fact that Mercury and Teams work together was a huge bonus! Microsoft 365 apps and the Power Platform work in combination with Mercury, allowing Eden Smith to manage data on a single platform.
“My Stand out feature has to be the Reporting; the ability to make daily decisions based on live view is incredible; they are our driving actions for our business. Mercury is a real Game Changer, not only based on the data capabilities, but the level of access and customisation"
Nick Deveney, Director of Consulting
Insights that enable understanding.
Eden Smith's CEO, Jez Clark has an infectious smile that grows wider when he talks about the business insights that his Mercury system brings. Using customised dashboards and Power BI reports, Jez is able to quickly evaluate how his business is performing. Referring affectionately to one particular chart that he calls 'his man' (the graphic loosely resembles the shape of a person, with a head, body and feet), he can immediately see how his team is performing. "We use various metrics, but this chart is my 'go-to' report. If the head, belly or feet are too big, I instantly know which parts of the process we need to address".
A data-driven approach that reveals hidden talent.
Selecting Mercury has allowed Eden Smith to take a data-driven approach to their recruitment service and allowed them to take huge steps forward in achieving efficiency in their process. But it's by leveraging the Power Platform that Eden Smith has made the biggest gains. They knew they had excellent data in their CRM, but felt they needed to unleash the power of that information. Nick Deveney, Director of Consulting at Eden Smith, recognised a common problem: "Consultants instantly turn to Linkedin to contact relevant people, forgetting those gems sat in your network already".
Needing to do more with the data to help guide consultants to use their existing candidates and connections first, Nick set about using the Power Platform to assist with intelligently using skills and job title data. The system now recommends candidates that consultants would otherwise not be aware of!
"Mercury is not just a recruitment CRM, it's for the whole business” Jez Clark, CEO Eden Smith Limited
